Tractor market: 2024 data
17/02/2025
Tractor market: 2024 data.
The drop feared by all and inevitable for many reasons has translated into numbers.
In 2024, the tractor market in Italy lost another 2,166 units (2,500 were left on the road in 2023), settling at a historic low of 15,448 tractors registered in the 12 months. The regression is 12.3%, in fact 17,614 vehicles were delivered in 2023. Far away, therefore, are the glories of 2021 when over 24 thousand tractors were registered and even the 2022 bar above 20 thousand remains a mirage. The interesting thing is to note that 2024 closes a very eventful five-year period for agricultural mechanization in terms of sales, but that essentially considering the average of the period little has changed compared to the pre-covid years. The average of the last five years corresponds in fact to approximately 19,100 thousand tractors registered per year, a value even higher, even if slightly, than what was sold before 2020, i.e. 18,500 tractors.
According to many experts, this last figure unequivocally represents the 'step' of the internal market with an almost stable demand influenced, indeed 'drugged', by the 4.0 incentives which have done nothing other than concentrate most of the sales destined for lustre. Obviously the analysis cannot fail to take into account all the economic events that have influenced not only the Italian market but also the European and world one since Covid onwards, see in particular the increase in the price of machines due to the growth in production costs , transport and logistics, and in general the uncertainty determined by geopolitical variables and the ongoing conflicts in Ukraine and the Middle East. Problems on whose solution the desired reversal of trend will depend, at least in part. Returning to the 2024 data, the decline in terms of numbers is almost generalized for all the big brands with the exception of Case IH which even manages to grow by 50 units (from 434 to 487 registrations) and Steyr which essentially breaks even, but on very high numbers. inferior. In general, the entire CNH Industrial group lost less than the market, recording a growth in share of 2.05 percentage points and settling at 21.2 percent of the market.
Lonk in bio >https://www.trattoriweb.com/mercato-trattori-rosso-relativo-i-dati-del-2024-per-ogni-produttore/
