CRM
23/02/2021
“HOW YOU GATHER, MANAGE AND USE INFORMATION WILL DETERMINE WHETER YOU WIN OR LOSE”
Bill Gates
The customer relationship management (CRM) is a system which allows companies to collect, analyze and organize data making them intelligible and accessible, in order to deepen relationships with customers, colleagues, partners and suppliers.
It is a basic step in the customer acquisition and loyalty process, aimed at establishing productive and long-lasting relationships.
The CRM system that the Web Agency “Informinds Consulting” Studio from Fabriano has specifically created for our agency, as a software tool expressly designed for our needs, is able to significantly improve the whole business process, accurately re-arrange it and improve cooperation between our team members as well.
It was decided to develop a web-based CRM, to take advantage of the huge potential and several benefits that come from a cloud platform, using Sales CRM as the most suitable choice to deal with our organizational needs.
This system indeed, has been purposely built for sales agencies, since it provides a set of features that improve many of those processes carried out daily within our work.
Particularly, the benefits of this kind of tailored CRM are:
- advanced contact management;
- reminders to schedule visits to customers;
- advanced sales management;
- effective turnover management on a monthly and annual basis;
- calculation for commission;
- statistical calculation to increase strategy and business productivity;
- accurate sales forecasts;
- improved team collaboration.
An optimal software was born on these basis, a system that is capable of organizing the internal processes of our agency. The CRM is a helpful tool we can benefit from every day, in order to constantly improve the efficiency of our work and also fully understand the needs of our customers and most importantly is a good helper for enhancing sales management.
